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The American Angus Association® has
created an online tool to help commercial cow-calf producers
identify the most important management priorities for their
individual operations. This interactive tool allows producers to
assess where they are the strongest and weakest in their
management strategies to determine where they should place their
management priorities in order to increase profitability in their
cow herd. “We realize that
there are so many management areas that effect profitability on
the ranch. Some producers can control such as labor and herd
health, and others that are some what out of their reach like the
climate and economy,” says Ty Groshans, Association director of
commercial programs. “The Producer Priority Finder allows
producers to look at 15 management practices to evaluate where
they might need to place more emphasis to make their operation
more profitable.”
The Producer Priority Finder is an online tool that allows
producer to rank on a scale of 1 to 5, their strongest and weakest
areas of 15 management categories, based on the results of a 2006
study conducted by Tom Field, Priorities First: Identifying
Management Priorities in the Commercial Cow-Calf Business. Once a
producer ranks the management strategies, the Priority Finder
results reveal the five areas of greatest weakness, where the
producer should place more emphasis on his or her operation.
“Cow-calf producers are
overwhelmed by their workload along with the massive volumes of
available information and advice on individual aspects of their
business. We hope producers find this tool useful in staying
profitable,” Groshans says.
The Producer Priority Finder can
be accessed online at www.angus.org. Producers who want more
information about the top 15 management priorities can access
online version of Priorities First or request a printed copy of
the 32-page report by contacting the Association’s Communications
Department.
The Producer Priority Finder is
just one of several tools that the American Angus Association
provides to its more than 34,000 members and thousands of
commercial producers who use Angus genetics nationwide. For more
information about this or any of the Association’s programs and
services, log onto www.angus.org or call 816-383-5100.
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